Within the Padilla Cigar Company Ernesto handles product development and marketing, while Carlos handles administration and management. Much of the graphic arts in the brand advertising, including band designs, is done by TsarLink.

Padilla Cigar Co. is what is referred to as a “boutique” brand, i. e., a small company of limited production and distribution. This allows such a company to concentrate on achieving a high quality product. In the case of Padilla Cigars, they have chosen to concentrate on using very rare and limited Cuban-seed first generation tobaccos in almost all their blends, production numbers are therefore also naturally limited.